Okay, let’s get one thing straight: it’s all Alli’s fault. Alli, my little sister, works for an awesome startup in Silicon Valley called Naked Labs, and their mission is to help you understand what is really going on underneath your clothes. Naked Labs developed the world’s first 3D fitness tracker which is essentially an aesthetically pleasing mirror that records all of your body’s important measurements including body fat %, weight, and specific measurements for all body parts including legs, arms, waist, hips—you name it. The results are sent to your smartphone and voilà– you have your very own avatar! Talk about gamification, now in addition to the thrills we all get from tracking our steps we can see actual RESULTS.
Like anyone else, I was a little nervous about what my scan would look like on the small screen. It’s been years since I measured my waist or hips, but I always wonder about how my body is changing. You know when you start working out a bunch and then end up putting on weight? Muscle weighs more than fat, right? I was actually really happy and intrigued by how my scan came out, and I had more muscle definition than I thought. What’s really cool is that all of those gray bars across my body represent areas where measurements are recorded and the % change is also included for each area.
Now you can actually tell if you are building muscle and watch as the avatar will display signs of muscle growth in addition to measurements so we don’t have to try to figure out what our weights actually mean. If you look at my BMI, for someone who is 5’3 and 120
pounds I am considered normal. If I dropped below 105, I would be considered underweight. At the same time, I wouldn’t be considered overweight until I hit 142. That is a 37 pound difference and THUS the reason why BMI’s mean nothing.
At Naked Labs’ Silicon Valley office, I met CEO Farhad Farahbakhshian who told me, “Eyes really do an amazing job of filtering what’s going on with your body when you look in the mirror. The scale does not provide context, and that’s where Naked comes in.”
I’m counting down the days until the first batch of products ships in March 2017 so I can really get to tracking. You can reserve your Naked now for $95 (full cost $749). Use my promo code by following this link for $50 off, which covers the cost of shipping.
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In the press: Shape, Mashable, Fox Business, INC
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