Going to a hotel is like a first date where you go all the way. It’s a very intimate thing to stay in a hotel, to sleep in someone else’s bed, and you can never really know what it’s going to be like from photographs or from people’s reviews. So it’s always a bit of a leap of faith, and then you’re kind of stuck. And I love that. It’s exciting to have that sort of vulnerability with architecture.
Marc Kusher, practicing architect and CEO of Architizer